“Oh No! It’s a Myth” – unveiling Aquaculture Myths

Pledge Area

Food security, ocean resources and biodiversity

Challenges

• Optimize the contribution of sustainable fisheries and aquaculture to food security

Pledge Summary

“Oh No! After All It’s a Myth!” is a result of our pledge to end these prejudices surrounding aquaculture - http://bit.ly/OhNoAfterallitsaMyth.

Impact Statement

Inspired by the Ocean • Driven by the Market • Powered by Knowledge

Pledge Description

Portugal is the third largest seafood consumer in the world and the first in the EU, with a consumption of around 60 kgs per capita. However, at European level, only 10% of seafood consumption comes from EU aquaculture. National aquaculture has excellent quality, freshness and safety, and many of us have lived for years with myths that perpetuate ideas completely contrary to reality. This is what we want to clarify and communicate to seafood consumers.

Pledge Deliverables

B2E campaign will present several videos concerning aquaculture myths during May and June 2021 and besides social media, it will disseminate this information on website and media, expecting to achieve thousands of seafood consumers in Portugal.

Website

https://b2e.pt/oh-no-after-all-its-a-myth/